Advancing a Theory of Consumer Catharsis: Investigating the Healing Power of Consumption

Author(s)/Auteur(s): Teagan Dubé (Carleton University)

Another Shade of Green: Utilitarian Value Messages in Green Product Promotion

Author(s)/Auteur(s): Luming Wang (University of Manitoba)

Not So Lucky After All: How Perceived Financial Gains from Exogenous Public Adversities Influence Reputational Returns from Companies' Relief Actions

Author(s)/Auteur(s): MEHMET YANIT (University Canada West), Qi Zhang (Groupe ESC Dijon Bourgogne) & Fang Wan (University of Manitoba Asper School of Business Department of Marketing)

Understanding Compulsive Exercise Through Perceived Consequences

Author(s)/Auteur(s): Hannah Walker (University of Saskatchewan Edwards School of Business) & Monica SÂRGHIE POPA (University of Saskatchewan Edwards School of Business)