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University of Waterloo - 2104 School of Accounting and Finance

Sessions

السّبت 17 مايو, 2025

Time Zone: (GMT-05:00) Eastern Time (US & Canada)
8:30
8:30
13:00
13:00
14:30
14:30

الأحد 18 مايو, 2025

Time Zone: (GMT-05:00) Eastern Time (US & Canada)
10:00
10:00
11:30
11:30

الإثنين 19 مايو, 2025

Time Zone: (GMT-05:00) Eastern Time (US & Canada)
8:30
8:30
  • MRK 4
  • University of Waterloo - 2104 School of Accounting and Finance
  • 8:30 - 9:45  | 1 hour 15 minutes
  • Chair: David DobsonAdvancing a Theory of Consumer Catharsis: Investigating the Healing Power of ConsumptionAuthor(s)...
  • Plenary Session
    MRKmarketing
10:00
10:00
  • MRK 5
  • University of Waterloo - 2104 School of Accounting and Finance
  • 10:00 - 11:15  | 1 hour 15 minutes
  • Chair Nataly LevesqueThe Engagement of Followers with SMIs: Exploring the Determining FactorsAuthor(s)/Auteur(s):...
  • Plenary Session
    marketingMRK
11:30
11:30
  • MRK 6
  • University of Waterloo - 2104 School of Accounting and Finance
  • 11:30 - 12:45  | 1 hour 15 minutes
  • Chair: Qian Deng  Cannabis Culture Online: Analyzing Public Perspectives and Consumer Engagement on So...
  • Plenary Session
    marketingMRK
14:15
14:15
  • MRK 7
  • University of Waterloo - 2104 School of Accounting and Finance
  • 14:15 - 15:30  | 1 hour 15 minutes
  • Chair: Robert OpokuSpiraling Consumer Communication on Social Media: Insight on the Majority Opinion’s Ability to Influence...
  • Plenary Session
    MRKmarketing
15:45
15:45