Ahmed Hegazy
With over two decades of experience in higher education, I have taught and conducted research in the Middle East, the UK, and Canada, specializing in business and marketing at both undergraduate and graduate levels. I hold a Postgraduate Certificate in Teaching in Higher Education from the University of Stirling and am an Associate Fellow of the Higher Education Academy (UK).
Alongside my academic work, I bring hands-on business experience and serve as a professional coach, allowing me to bridge the gap between theory and practice. Earlier in my career, I worked as a marketing coordinator and market researcher for leading companies in the Middle East, gaining practical insights into consumer behavior, strategic planning, and market dynamics. This combination of academic and industry experience enables me to deliver relevant, real-world learning experiences.
Since 2020, I’ve actively supported startups through coaching and instruction, particularly in collaboration with public educational institutions and community-based organizations. I work closely with aspiring entrepreneurs to help them develop and validate their business ideas, conduct effective market research, and design sustainable business plans. Several of my students have gone on to win top awards in startup competitions—an achievement that reflects both their dedication and the practical, hands-on approach we take to entrepreneurial training. I also hold a Lean Six Sigma Green Belt certification, which enhances my ability to teach process improvement, operational efficiency, and value-driven business strategy.
Sessions in which Ahmed Hegazy attends
Friday 16 May, 2025
Saturday 17 May, 2025
Discussant/Discutant: Eric Dolansky (Brock University)Neighbourhood Entrepreneurship: The Story of the Fernwood CollectiveAuthor(s)/Auteur(s): William Holmes (Royal Roads University) & Amy Zidulka (Royal Roads University)Walker Farms Inc.: Launching A2 Protein MilkAuthor(s)/Auteur(s): Colleen Sharen (Western University)THE CHALLENGE OF STAYING IN STYLE: A.I. AT LEVI STRAUSS AND CO.Author(s)/Auteur(s): Shabab Chowdhury ...
This session offers practical guidance for reviewing academic papers for conferences and journals. Participants will learn how to structure constructive reviews, apply evaluation criteria effectively, and balance critical rigor with developmental feedback. We will also discuss the responsibilities and ethics of peer review, the differences between conference and journal reviewing, and how serving as a reviewer can strengthen yo...
Editors Panel on publishing research (CJAS, IJCM) and cases (CRJ, OATCJ) as well as disrupters like the use of AI in research!
Learn from top researchers, instructors, and industry liaisons about innovation, entrepreneurship, startups, non-academic career opportunities, research career in industry, etc.
Please join us for an evening social including food and beverages to welcome you to ASAC 2025! Thank you to our sponsors: University of Regina, Hill | Levene Schools of BusinessMount Royal University, Faculty of Business, Communications Studies and Aviation
Sunday 18 May, 2025
Come say hi to your fellow conference attendees and enjoy our hot breakfast with a wide selection of sweet, salty and healthy options.
Chair: David Dobson, Divisional Executive Artificial Intelligence and Consumer’s Emotions: A Systematic Review and Future Research DirectionsAuthor(s)/Auteur(s): Saima Siddiqui (Toronto Metropolitan University) & Irfan Butt (Toronto Metropolitan University)AI Adoption in Healthcare: Understanding the Accountability GapAuthor(s)/Auteur(s): Narmin Tartila Banu (Carleton University Sprott School of Business), Lindsay M...
Chair/Président: Anand Bhardwaj (McGill University) AI and Entrepreneurship Research: A Call for Prospecting and Establishing the Scholarly AI Frontiers to Prevent a ‘Market for Lemons’Entrepreneurship has entered a new era shaped by AI, demanding accelerated scholarly advances to keep pace with thi...
Chair: Robert Opoku, Divisional Executive Danger Ahead! How Canadians Respond to Information About the Risks of Eating MeatAuthor(s)/Auteur(s): Rebecca Pottage (University of Waterloo), Jennifer Lynes (University of Waterloo), Sadaf Mollaei (University of Guelph) Rewriting the Rules of Manhood: How Masculinity Shapes Ethical and Sustainable C...
Chair/Président: Kirsten Robertson (Brock University)Perspectives on Diversity Training: Exploring How Individual Attitudes Affect Diversity TrainingAuthor(s)/Auteur(s): Yiyou Guo (University of Ottawa) & Jane O'Reilly (University of Ottawa)Developing Police Field Training: An Appreciative Inquiry ApproachAuthor(s)/Auteur(s): Mirit Grabarski (Lakehead University) & Hina Kalyal (Huron University College)Songs in the Key of...
Chair: Zakia El Yamani Le pouvoir des expériences de réalité augmentée industrielle : influence sur la relation vendeur-acheteur et la réputation des entreprisesAuthor(s)/Auteur(s): Elodie Massa (Universite de Sherbrooke) & Riadh Ladhari (Universite Laval) A Comparative Analysis of Online Reviews for Non-profit and For-Profit Organizations: Customer Perspectives and ImplicationsAuthor(s)/Auteur(s): Ebr...
Chair/Président: Jennifer Jewer & Elaine Mosconi Panel on Inter-University Research: Benefits, Opportunities and Challenges for IS ResearchersPanelists· Yolande Chan. Dean and James McGill Professor, Desautels Faculty of Management at McGill University.· Nicole Haggerty. Associate Dean (Faculty) and Associate Professor in Digital Innovation and Information Systems at t...
All attendees are invited for this sit down hot lunch indigenous buffet, sponsored by the Asper School of Business, University of Manitoba, during which we will announce the award recipients for this year's conference.
Generously sponsored by the Dalhousie University, Faculty of Management, please join us for the Spark Tank Pitch Competition where authors selected for their excellent work will present their research projects in just a few minutes. Find all the details: presentation criteria, contestants topics and...
Details:Date: Sunday, May 18, 2025Time: 6:00 PM – 8:00 PM ESTLocation: Proof Kitchen & LoungeAddress: 110 Erb St. W, Waterloo, ON N2L 1T5Website: https://proofwaterloo.com/
Monday 19 May, 2025
Come say hi to your fellow conference attendees and enjoy our hot breakfast with a wide selection of sweet, salty and healthy options.
Chair: David DobsonAdvancing a Theory of Consumer Catharsis: Investigating the Healing Power of ConsumptionAuthor(s)/Auteur(s): Teagan Dubé (Carleton University)Another Shade of Green: Utilitarian Value Messages in Green Product PromotionAuthor(s)/Auteur(s): Luming Wang (University of Manitoba)Not So Lucky After All: How Perceived Financial Gains from Exogenous Public Adversities Influence Reputational Returns from Companies' Relief ...
Chair/Président: James Tuffour (University of Cape Coast College of Humanities and Legal Studies)Identity Play among Immigrant Women EntrepreneursAuthor(s)/Auteur(s): Brittany Jackson (Concordia University) & Ingrid Chadwick (Concordia University)Human Capital and Access to Finance: Evidence from Women Entrepreneurs in North AmericaAuthor(s)/Auteur(s): Romina Hosseingholizadeh (University of Guelph) & RUBEN BURGA (University of Guel...
Chair Nataly LevesqueThe Engagement of Followers with SMIs: Exploring the Determining FactorsAuthor(s)/Auteur(s): Nataly Levesque (Universite Laval) & Geneviève Morin (Ecole Nationale d'Administration Publique) Sharenting: Unpacking Identity Dynamics and Psychosocial Risks in the Digital AgeAuthor(s)/Auteur(s): Nataly Levesque (Universite Laval) Anthropomorphism of Virtual Influencers: A Cong...
Chair: Qian Deng Security and Flexibility in Market Offerings: A Golden QuadrantAuthor(s)/Auteur(s): Christopher Cannon (University of Hawaiʻi at Mānoa), Sharlene He (University of Waterloo), Xiaomeng Fan (ShanghaiTech University), Jessica Gamlin (University of Oregon), Rebecca Krause-Galoni (University of Iowa), and Chelsea Galoni (University of Iowa)
As members of our association, you are all invited to a short presentation on last year's realisations and future developments for ASAC. Participants will be asked to vote for the new board member's open positions and other decisions as needed.
Chair: Robert Opoku Spiraling Consumer Communication on Social Media: Insight on the Majority Opinion’s Ability to InfluenceAuthor(s)/Auteur(s): Mariam Hamam (Toronto Metropolitan University)From Trends to Tweets: The Impact of Trendjacking on Brand Engagement and Its Interaction with Brand InnovationAuthor(s)/Auteur(s): Fatemeh Vafaee Sefat (Wilfrid Laurier University Faculty of Graduate and Postdoctoral Studies), Amma...