Ahmed Hegazy
With over two decades of experience in higher education, I have taught and conducted research in the Middle East, the UK, and Canada, specializing in business and marketing at both undergraduate and graduate levels. I hold a Postgraduate Certificate in Teaching in Higher Education from the University of Stirling and am an Associate Fellow of the Higher Education Academy (UK).
Alongside my academic work, I bring hands-on business experience and serve as a professional coach, allowing me to bridge the gap between theory and practice. Earlier in my career, I worked as a marketing coordinator and market researcher for leading companies in the Middle East, gaining practical insights into consumer behavior, strategic planning, and market dynamics. This combination of academic and industry experience enables me to deliver relevant, real-world learning experiences.
Since 2020, I’ve actively supported startups through coaching and instruction, particularly in collaboration with public educational institutions and community-based organizations. I work closely with aspiring entrepreneurs to help them develop and validate their business ideas, conduct effective market research, and design sustainable business plans. Several of my students have gone on to win top awards in startup competitions—an achievement that reflects both their dedication and the practical, hands-on approach we take to entrepreneurial training. I also hold a Lean Six Sigma Green Belt certification, which enhances my ability to teach process improvement, operational efficiency, and value-driven business strategy.
Sessions auxquelles Ahmed Hegazy assiste
Vendredi 16 Mai, 2025
Samedi 17 Mai, 2025
Discussant/Discutant: Eric Dolansky (Brock University)Neighbourhood Entrepreneurship: The Story of the Fernwood CollectiveAuthor(s)/Auteur(s): William Holmes (Royal Roads University) & Amy Zidulka (Royal Roads University)Walker Farms Inc.: Launching A2 Protein MilkAuthor(s)/Auteur(s): Colleen Sharen (Western University)THE CHALLENGE OF STAYING IN STYLE: A.I. AT LEVI STRAUSS AND CO.Author(s)/Auteur(s): Shabab Chowdhury ...
This session offers practical guidance for reviewing academic papers for conferences and journals. Participants will learn how to structure constructive reviews, apply evaluation criteria effectively, and balance critical rigor with developmental feedback. We will also discuss the responsibilities and ethics of peer review, the differences between conference and journal reviewing, and how serving as a reviewer can strengthen yo...
Panel de rédacteurs sur la publication d'articles scientifiques (CJAS, IJCM) et de cas (CRJ, OATCJ) ainsi que sur les défis comme l'utilisation de l'IA dans la recherche !
Apprenez auprès des meilleurs chercheurs, instructeurs et agents de liaison de l'industrie sur l'innovation, l'entrepreneuriat, les startups, les opportunités de carrière non universitaires, la carrière de recherche dans l'industrie, etc.
Rejoignez-nous pour une soirée sociale comprenant de la nourriture et des boissons pour vous souhaiter la bienvenue à l'ASAC 2025 ! Merci à nos commanditaires :Université de Regina, Hill | Écoles de commerce LeveneUniversité Mount Royal, Faculté de commerce, de communication et d'aviation
Dimanche 18 Mai, 2025
Venez saluer vos collègues participants à la conférence et savourez notre petit-déjeuner chaud avec un large choix d'options sucrées, salées et santé.
Chair: David Dobson, Divisional Executive Artificial Intelligence and Consumer’s Emotions: A Systematic Review and Future Research DirectionsAuthor(s)/Auteur(s): Saima Siddiqui (Toronto Metropolitan University) & Irfan Butt (Toronto Metropolitan University)AI Adoption in Healthcare: Understanding the Accountability GapAuthor(s)/Auteur(s): Narmin Tartila Banu (Carleton University Sprott School of Business), Lindsay M...
Chair/Président: Anand Bhardwaj (McGill University)Recherche sur l'IA et l'entrepreneuriat : Appel à explorer et à explorer les frontières de l'IA pour prévenir un « marché aux citrons » (Présentation en anglais)L'entrepreneuriat est entré dans une nouvelle ère façonnée par l'IA, exigeant des avancées scientifiques accélérées pour suivre le rythme de cette technologie transformatrice. Cette conférence ...
Chair: Robert Opoku, Divisional Executive Danger Ahead! How Canadians Respond to Information About the Risks of Eating MeatAuthor(s)/Auteur(s): Rebecca Pottage (University of Waterloo), Jennifer Lynes (University of Waterloo), Sadaf Mollaei (University of Guelph) Rewriting the Rules of Manhood: How Masculinity Shapes Ethical and Sustainable C...
Chair/Président: Kirsten Robertson (Brock University)Perspectives on Diversity Training: Exploring How Individual Attitudes Affect Diversity TrainingAuthor(s)/Auteur(s): Yiyou Guo (University of Ottawa) & Jane O'Reilly (University of Ottawa)Developing Police Field Training: An Appreciative Inquiry ApproachAuthor(s)/Auteur(s): Mirit Grabarski (Lakehead University) & Hina Kalyal (Huron University College)Songs in the Key of ChatGPT: The Imp...
Chair: Zakia El Yamani Le pouvoir des expériences de réalité augmentée industrielle : influence sur la relation vendeur-acheteur et la réputation des entreprisesAuthor(s)/Auteur(s): Elodie Massa (Universite de Sherbrooke) & Riadh Ladhari (Universite Laval) A Comparative Analysis of Online Reviews for Non-profit and For-Profit Organizations: Customer Perspectives and ImplicationsAuthor(s)/Auteur(s): Ebr...
Chair/Président: Jennifer Jewer & Elaine Mosconi Panel on Inter-University Research: Benefits, Opportunities and Challenges for IS ResearchersPanelists· Yolande Chan. Dean and James McGill Professor, Desautels Faculty of Management at McGill University.· Nicole Haggerty. Associate Dean (Faculty) and Associate Professor in Digital Innovation and Information Systems a...
Tous les participants sont invités à ce lunch formel pour la remise des prix de cette année, commandité par Asper School of Business, University of Manitoba
Rejoignez nous pour assister aux présentations des auteurs sélectionnés pour leur excellent travail, qui présenteront leur projet d'article en quelques minutes seulement! Donnez votre opinion et votez pour le meilleur papier et le meilleur étudiant qui obtiendront chacun une bourse!
Details:Date: Sunday, May 18, 2025Time: 6:00 PM – 8:00 PM ESTLocation: Proof Kitchen & LoungeAddress: 110 Erb St. W, Waterloo, ON N2L 1T5Website: https://proofwaterloo.com/
Lundi 19 Mai, 2025
Venez saluer vos collègues participants à la conférence et savourez notre petit-déjeuner chaud avec un large choix d'options sucrées, salées et saines.
Chair: David DobsonAdvancing a Theory of Consumer Catharsis: Investigating the Healing Power of ConsumptionAuthor(s)/Auteur(s): Teagan Dubé (Carleton University)Another Shade of Green: Utilitarian Value Messages in Green Product PromotionAuthor(s)/Auteur(s): Luming Wang (University of Manitoba)Not So Lucky After All: How Perceived Financial Gains from Exogenous Public Adversities Influence Reputational Returns from Companies' Relief ...
Chair/Président: James Tuffour (University of Cape Coast College of Humanities and Legal Studies)Identity Play among Immigrant Women EntrepreneursAuthor(s)/Auteur(s): Brittany Jackson (Concordia University) & Ingrid Chadwick (Concordia University)Human Capital and Access to Finance: Evidence from Women Entrepreneurs in North AmericaAuthor(s)/Auteur(s): Romina Hosseingholizadeh (University of Guelph) & RUBEN BURGA (University of Guel...
Chair Nataly LevesqueThe Engagement of Followers with SMIs: Exploring the Determining FactorsAuthor(s)/Auteur(s): Nataly Levesque (Universite Laval) & Geneviève Morin (Ecole Nationale d'Administration Publique) Sharenting: Unpacking Identity Dynamics and Psychosocial Risks in the Digital AgeAuthor(s)/Auteur(s): Nataly Levesque (Universite Laval) Anthropomorphism of Virtual Influencers: A Cong...
Chair: Qian Deng Security and Flexibility in Market Offerings: A Golden QuadrantAuthor(s)/Auteur(s): Christopher Cannon (University of Hawaiʻi at Mānoa), Sharlene He (University of Waterloo), Xiaomeng Fan (ShanghaiTech University), Jessica Gamlin (University of Oregon), Rebecca Krause-Galoni (University of Iowa), and Chelsea Galoni (University of Iowa) Cannabis ...
En tant que membres de notre association, vous êtes tous invités à une brève présentation des réalisations de l'année dernière et des développements futurs de l'ASAC. Les participants seront invités à voter pour les postes vacants des membres du conseil d'administration et pour d'autres décisions si nécessaire.
Chair: Robert Opoku Spiraling Consumer Communication on Social Media: Insight on the Majority Opinion’s Ability to InfluenceAuthor(s)/Auteur(s): Mariam Hamam (Toronto Metropolitan University)From Trends to Tweets: The Impact of Trendjacking on Brand Engagement and Its Interaction with Brand InnovationAuthor(s)/Auteur(s): Fatemeh Vafaee Sefat (Wilfrid Laurier University Faculty of Graduate and Postdoctoral Studies), Ammara Mahmood (W...