MRK virtual a

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When:
10:15 AM, Wednesday 14 May 2025 (1 hour 15 minutes)
Where:
  Virtual session
The virtual room join links will be shown here a few minutes before the session start time.
The virtual room is expected to open at approximately 9:45 AM.
Themes:
VIRTUALMRKmarketing
Chair: Phaedra Burke

Conceptualization and mechanisms of consumer food well-being: Evidence from Canadian panel data

Author(s)/Auteur(s): Tian Zeng (Universite du Quebec a Rimouski), Robinot Élisabeth (2. École des Sciences de Gestion de l’Université du Québec à Montréal (ESG-UQAM)) & Léo Trespeuch (3. École de Gestion de l’Université du Québec à Trois Rivières (EGUQTR),)


Predicting Consumers’ Organic Food Consumption Behaviour

Author(s)/Auteur(s): Sanjida Amin (Brock University), Todd Green (Brock University Goodman School of Business) & Antonia Mantonakis (Brock University Goodman School of Business)


Uncovering Demographic Differences in Consumption of Food Delivery Apps: A TAM Perspective of Consumer Profiles

Author(s)/Auteur(s): Vrinda Menon (St. Joseph's Institute of Management), Faiza Hussain (St. Joseph's Institute of Management) & Anup Krishnamurthy (St. Joseph's Institute of Management)


Marketing, Sustainability and Artificial Intelligence: a Systematic Literature Review

Author(s)/Auteur(s): Lina De Greiff Lopez (Universidad Nacional de Colombia) & Abdeslam Hassani (Universite du Quebec)

 

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