Dr. Nataly Levesque holds a PhD in marketing from the Faculty of Business Administration at Laval University. Her expertise is based on human branding and influencer marketing. More specifically, she studied the engagement relationship between a follower and an influencer on social medias. She has several publications on this topic, including one that will appear shortly in the Journal of Marketing Management. In addition, she is frequently asked to comment on news related to influence marketing.
Her research is supported by the Social Sciences and Humanities Research Council (SSHRC) and the Fonds de recherche du Québec-Société et culture (FRQSC). Nataly holds a Master of Science in Marketing from the ESG-UQAM School of Management and a bachelor’s degree in Communication from the University of Montreal.
She has been teaching for 6 years at Laval University in business administration at the undergraduate and graduate levels and she supervises students in their final MBA activity. Nataly also gives MBA courses in Algeria to business leaders, and she has developed training for professionals on influence marketing for the Carré des affaires FSA ULaval-Banque Nationale. Involved in the community, she is co-president of the marketing division of the Administrative Sciences Association of Canada.
Recently, she is coordinator of the very first Center for Case Studies at the University of Sherbrooke. Furthermore, she has solid experience as a director of marketing communications in the damage insurance and financial services industry. Additionally, Nataly founded her digital marketing agency and planned the execution of influencer campaigns for various start-ups.
Sessions in which Nataly Levesque participates
domingo 13 junio, 2021
lunes 14 junio, 2021
Sessions in which Nataly Levesque attends
sábado 12 junio, 2021
domingo 13 junio, 2021
lunes 14 junio, 2021
martes 15 junio, 2021
sábado 3 junio, 2023
domingo 4 junio, 2023
lunes 5 junio, 2023
martes 28 mayo, 2024
sábado 1 junio, 2024
domingo 2 junio, 2024
martes 13 mayo, 2025
miércoles 14 mayo, 2025
viernes 16 mayo, 2025
sábado 17 mayo, 2025
domingo 18 mayo, 2025
- Mark Mullaly (Master of ceremonies)
- Emma Pierard (Judge)
- Baba Vishwanath V (Judge)
- Chet Robie (Judge)
- David Foord (Contestant)
- James Waller (Contestant)
- Debdeep Chatterjee (Contestant)
- Ali Esmaeili Aftabdari (Contestant)
- Amar Anwar (Contestant)
- Hanieh Mohammadi (Contestant)
- Hadi Zarea (Contestant)
- Mehmet Yanit (Contestant)