Dr. Nataly Levesque holds a PhD in marketing from the Faculty of Business Administration at Laval University. Her expertise is based on human branding and influencer marketing. More specifically, she studied the engagement relationship between a follower and an influencer on social medias. She has several publications on this topic, including one that will appear shortly in the Journal of Marketing Management. In addition, she is frequently asked to comment on news related to influence marketing.
Her research is supported by the Social Sciences and Humanities Research Council (SSHRC) and the Fonds de recherche du Québec-Société et culture (FRQSC). Nataly holds a Master of Science in Marketing from the ESG-UQAM School of Management and a bachelor’s degree in Communication from the University of Montreal.
She has been teaching for 6 years at Laval University in business administration at the undergraduate and graduate levels and she supervises students in their final MBA activity. Nataly also gives MBA courses in Algeria to business leaders, and she has developed training for professionals on influence marketing for the Carré des affaires FSA ULaval-Banque Nationale. Involved in the community, she is co-president of the marketing division of the Administrative Sciences Association of Canada.
Recently, she is coordinator of the very first Center for Case Studies at the University of Sherbrooke. Furthermore, she has solid experience as a director of marketing communications in the damage insurance and financial services industry. Additionally, Nataly founded her digital marketing agency and planned the execution of influencer campaigns for various start-ups.