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University of Waterloo - 2104 School of Accounting and Finance

Programme

Samedi 17 Mai, 2025

Fuseau horaire: (GMT-05:00) Eastern Time (US & Canada)
8:30 AM
8:30 AM
1:00 PM
1:00 PM
2:30 PM
2:30 PM

Dimanche 18 Mai, 2025

Fuseau horaire: (GMT-05:00) Eastern Time (US & Canada)
10:00 AM
10:00 AM
11:30 AM
11:30 AM

Lundi 19 Mai, 2025

Fuseau horaire: (GMT-05:00) Eastern Time (US & Canada)
8:30 AM
8:30 AM
  • MRK 4
  • University of Waterloo - 2104 School of Accounting and Finance
  • 8:30 AM - 9:45 AM  | 1 heure 15 minutes
  • Chair: David DobsonAdvancing a Theory of Consumer Catharsis: Investigating the Healing Power of ConsumptionAuthor(s)...
  • Plenary Session
    MRKmarketing
10:00 AM
10:00 AM
  • MRK 5
  • University of Waterloo - 2104 School of Accounting and Finance
  • 10:00 AM - 11:15 AM  | 1 heure 15 minutes
  • Chair Nataly LevesqueThe Engagement of Followers with SMIs: Exploring the Determining FactorsAuthor(s)/Auteur(s):...
  • Plenary Session
    marketingMRK
11:30 AM
11:30 AM
  • MRK 6
  • University of Waterloo - 2104 School of Accounting and Finance
  • 11:30 AM - 12:45 PM  | 1 heure 15 minutes
  • Chair: Qian Deng  Cannabis Culture Online: Analyzing Public Perspectives and Consumer Engagement on So...
  • Plenary Session
    marketingMRK
2:15 PM
2:15 PM
  • MRK 7
  • University of Waterloo - 2104 School of Accounting and Finance
  • 2:15 PM - 3:30 PM  | 1 heure 15 minutes
  • Chair: Robert OpokuSpiraling Consumer Communication on Social Media: Insight on the Majority Opinion’s Ability to Influence...
  • Plenary Session
    MRKmarketing
3:45 PM
3:45 PM