Raj Manchanda
He/Him
Dr. Manchanda has three broad areas of research, the first of which revolves around understanding the role of negative affect in marketing. His study of negative affect has included emotions such as embarrassment, guilt, and feeling offended (or shocked). He is interested in understanding the underlying causes and antecedents of these emotions as they arise in the consumer context as well as their outcomes (e.g., cognition's and behaviours) and its implications for marketers. His second area of research interest, is that of sustainability and social marketing. Within this area, he is interested in studying health related issues (e.g. anti-smoking efforts and tobacco control), as well as green marketing, sustainable living, and environmental issues – from a consumer and an organizational viewpoint. His third area of research deals with pricing and consumer promotion issues. In this regard, he has investigated alternative pricing and promotional strategies (e.g., fixed pricing strategies versus discounting strategies) as well as issues related to internet pricing.
Dr. Manchanda's research has appeared in leading journals such as the Journal of Consumer Research, Journal of Consumer Psychology, International Journal of Research in Marketing, Journal of Advertising Research, Journal of Business Research, Journal of Product and Brand Management, and Marketing Letters.
His teaching expertise focuses on the areas of sustainability and social marketing, advertising and promotions management, and consumer behaviour. He teaches at both the undergraduate as well as the graduate level (MBA and Ph.D.). In addition to his academic qualifications, he brings to the classroom the experience of having worked at the Kellogg Company, the Procter and Gamble Company, and the J. Walter Thompson Advertising Agency.
Dr. Manchanda received his Ph.D. (Marketing) and M.S. (Advertising) from the University of Illinois at Urbana-Champaign, and his MBA and B.Com from the University of Bombay. He has been at the University of Manitoba since 1997.
Elementy, w których Raj Manchanda uczestniczy
wtorek 15 czerwiec, 2021
PLEASE NOTE: The virtual button for this session will appear 10 minutes prior to the session start.The final report of the Truth and Reconciliation Commission issued three calls to action that directly implicate Business Schools to engage in teaching, research, and service to advance reconciliation. Last year’s initial ASAC workshop provided overviews of administrative leadership, curricular reform, and research activity related to indigenizing and decolonizing business schoo...
Elementy, w których Raj Manchanda attends
poniedziałek 14 czerwiec, 2021
wtorek 15 czerwiec, 2021
Sustainably comes in many forms and exhibits many facets. Virtually all of them have been challenged in the last year. A global pandemic has massively disrupted the world at large, and with it organizations, economies, communities and nations. The vocal cry of populism—already visible before the pandemic—has not quietened. While there is a natural desire for life in a post-pandemic future to return to normal, that is an outcome that isn't possible.We will find a new normal in time. ...
