Chair/Président: May Aung (University of Guelph)

Understanding Contemporary Political Consumerism: Consumer Boycott and Consumer Buycott

Author(s)/Auteur(s): May Aung (University of Guelph), Xinyue Zhang (University of Guelph) & Juan Wang (University of Guelph)

Who Gives a Tweet? Examining Customer Sentiment in Response to Company Politeness in Customer Care and Non-Customer Care Tweets

Author(s)/Auteur(s): Morgan Kearns (University of Northern British Columbia) & Colton Aarts (University of Northern British Columbia)

Influence of Online Reviews on Student Satisfaction Seen Through a Service Quality Model

Author(s)/Auteur(s): Mostafa Torabi (Assiniboine Community College) & Charles Bélanger (Laurentian University)

Choosing the Right Casual Footwear: Primary Quality Factors in Consumer Purchase Decisions

Author(s)/Auteur(s): Robert Opoku (Red Deer College)