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ABS137 - Collective motivation for sustainable activity in digitalized work

3.8 New technologies and new ways of organizing work
11:40 AM, Thursday 31 Aug 2017 (20 minutes)
Midday Meal   12:00 PM to 01:30 PM (1 hour 30 minutes)
This paper focuses on the collective motivation of the digital printing network that collaborates to generate sustainable activity in the textile, clothing and interior printing industry. How collective motivation for global sustainability is emerging in local networks’ activity is a question that has gained little attention in learning research. In search of the mediating concept of motivation, I will turn to the methodology of the cultural-historical activity theory that conceptualizes the construction of the object of activity as the source of motivation. The object of activity as true motive of a given activity (Leontjev, 1978; Miettinen, 2005) emphasizes the materiality of motivation and offers a dialectic alternative to the evolutionary approach to the business ecosystem research (Peltoniemi & Vuori, 2004).

Activity-theoretical studies of Developmental Work Research have demonstrated that creating and maintaining motivation in collective activity takes deliberate developmental actions oriented towards the joint object construction (Miettinen, 2005). It is a process of learning by encountering and solving contradictions that emerge in a complex societal network. Collective motivation is oriented towards creative activity to deal with demanding objects. Emerging motivation in networks is multivoiced, not unanimously formed (Pereira-Querol, et al., 2015). The analysis of the digital printing network’s collective motivation entails the participants’ orientation to the creative activity and the question: What is the object that they care about (cf. Adler and Obstfeld, 2007)?
University of Tampere
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