The internet is an excellent channel for GIS professionals to reach their audiences. However, much of what is being diffused leaves people wanting. In many cases, static or limited functionality doesn't inspire people. Worse, some absolutely great maps are made but never reach their intended target. Karl Spencer takes us through the process of creating one of CartoVista's mesmerizing Mystery Maps. From digital research, through to design, development and finally distribution, Karl will present the strategies and tactics used by CartoVista to produce these mapping marvels. This is a story of a multidisciplinary team that not only creates maps, but memorable experiences that leave people wanting more. You're invited to watch as Karl unravels the mystery of making maps that matter to end users.