Skip to main page content

Privacy vs Direct Marketing: European and Italian Approaches

Theme:
Data Protection in Italy
Tags:
Sessions available in ItalianCybersecurity
What:
Plenary
When:
11:00 AM, Tuesday 18 Apr 2023 (1 hour 30 minutes)
Where:
Santa Margherita - Auditorium
How:

Direct Marketing: a phenomenon that is now essential in the business and commercial practices of any company, that nonetheless still raises questions of great importance when it comes to protecting the privacy of users and consumers. A meeting to trace the regulatory evolution, understand the implementation issues and the various potentialities of the national and European legislation, and address the risks of improper or fraudulent uses of these practices, also taking into consideration the differences between Italian regulations and those of other European and non-European countries. 

 

Il Direct Marketing, un fenomeno oramai imprescindibile nelle pratiche commerciali di ogni società, ma che ancora pone questioni di grande importanza quando si scontra con la necessità di tutelare la privacy di utenti e consumatori. Un incontro per ripercorrere l’evoluzione normativa, cogliere le criticità applicative e le diverse potenzialità di quanto previsto dalla legislazione nazionale ed europea e affrontare i rischi di uso improprio o fraudolento di queste pratiche, anche prendendo spunto dalle differenze tra la normativa italiana e quella di altre realtà europee e non.  

Moderator
Istituto Italiano per la Privacy e la Valorizzazione dei Dati
Scientific Director of the Italian Privacy Institute - Lawyer
Speaker
Italian Data Protection Authority
Director of Healthcare and Public Administration
Speaker
Federprivacy
President of Federprivacy, Italian Association of Privacy Professionals
Speaker
Previti Law Firm
Partner at Previti and Co-founder of SP Tech
Speaker
LUISS "Guido Carli University"
IT and privacy Lawyer and Owner of the Firm / Professor of Algorithm and Data Management Law
Speaker
Università Statale di Milano
Associate Professor
Speaker
Area legale Srl
Privacy Lawyer/Founding Partner
Session detail
Allows attendees to send short textual feedback to the organizer for a session. This is only sent to the organizer and not the speakers.
To respect data privacy rules, this option only displays profiles of attendees who have chosen to share their profile information publicly.

Changes here will affect all session detail pages