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Privacy vs Direct Marketing: European and Italian Approaches

Data Protection in Italy
Sessions available in ItalianCybersecurity
11:00 AM, Tuesday 18 Apr 2023 (1 hour 30 minutes)
Santa Margherita - Auditorium

Direct Marketing: a phenomenon that is now essential in the business and commercial practices of any company, that nonetheless still raises questions of great importance when it comes to protecting the privacy of users and consumers. A meeting to trace the regulatory evolution, understand the implementation issues and the various potentialities of the national and European legislation, and address the risks of improper or fraudulent uses of these practices, also taking into consideration the differences between Italian regulations and those of other European and non-European countries. 


Il Direct Marketing, un fenomeno oramai imprescindibile nelle pratiche commerciali di ogni società, ma che ancora pone questioni di grande importanza quando si scontra con la necessità di tutelare la privacy di utenti e consumatori. Un incontro per ripercorrere l’evoluzione normativa, cogliere le criticità applicative e le diverse potenzialità di quanto previsto dalla legislazione nazionale ed europea e affrontare i rischi di uso improprio o fraudolento di queste pratiche, anche prendendo spunto dalle differenze tra la normativa italiana e quella di altre realtà europee e non.  

Istituto Italiano per la Privacy e la Valorizzazione dei Dati
Scientific Director of the Italian Privacy Institute - Lawyer
Italian Data Protection Authority
Director of Healthcare and Public Administration
President of Federprivacy, Italian Association of Privacy Professionals
Previti Law Firm
Partner at Previti and Co-founder of SP Tech
LUISS "Guido Carli University"
IT and privacy Lawyer and Owner of the Firm / Professor of Algorithm and Data Management Law
Università Statale di Milano
Associate Professor
Area legale Srl
Privacy Lawyer/Founding Partner
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