Kyle Wright, Sr. Interactive Marketing and Analytics Manager at The Shubert Organization, works on understanding who your audience represents, one of the most important focuses for arts and entertainment. Core to nurturing future arts audiences and patrons is first understanding who is SITTING IN THE SEATS, and then focusing on good hospitality- creating stellar experiences for ALL audiences regardless of ability or background. In venue technology and data warehousing combined with appropriate social and digital marketing tools are a significant piece of the puzzle when it comes to engaging with patrons, and finding new and emerging audiences. He is responsible for overseeing strategy, data-integration, analytics and partnership development for digital marketing and emerging in-venue technologies.