Udaybir has always been deeply connected to farming, having spent an invaluable childhood on his family's farm. From planting seeds to harvesting crops, he has witnessed firsthand the dedication it takes to bring crops to life and the challenges that come with it. This experience has given him a profound appreciation for the hard work and commitment of farmers. He is passionate about supporting initiatives that ensure farmers receive a fair share for their produce. Fairtrade, for him, is not just about purchasing products with a Fairtrade label; It's about standing up for what is right and making a tangible difference in farmers' lives.