Passionate Marketing Leader | Brand Builder | Strategic Visionary

With 15 years of experience in fast-moving consumer goods, Rachel Ladouceur is a results-driven marketing leader known for her entrepreneurial mindset and expertise in driving market share growth through consumer-focused strategies. She excels in creating disruptive brand positioning, leading product innovation, and managing complex projects while fostering team success. Rachel holds a degree in Communications and Public Relations from the University of Québec in Montréal, which has been instrumental in shaping her approach to strategic communication and brand storytelling.

Most recently, Rachel served as Senior Director of Marketing at Café William, a $120M Canadian company, where she deployed a new strategic brand positioning, led marketing plans, and helped drive double-digit growth in both retail sales and brand awareness. Over the years, she has worked across industries of passion—cosmetics, fashion, wine, and coffee—crafting compelling brand narratives that resonate with knowledgeable consumers.

A dynamic and authentic leader, Rachel believes in the power of team mobilization to push boundaries and create lasting value. Her passion for making a positive impact led her to become a board member of Fairtrade Canada, aligning with her values to promote ethical trade practices.