Mimmo Franzone is a seasoned leader in the Canadian produce industry, recognized for his innovative contributions and dedication to bringing fresh and unique flavors to consumers. Throughout his career at Longo’s, he has held various roles of increasing responsibility, from Produce Manager to Vice President of Merchandising, where he strategically plans and collaborates with industry partners to shape the future of the business. Mimmo's commitment to sustainability and community engagement is evident in initiatives such as partnering with Equifruit Inc. to establish a 100% Fairtrade banana program across all Longo’s locations. His exemplary leadership has been honored with prestigious awards including the Canadian Produce Marketing Association's Produce Person of the Year in 2022. Mimmo actively contributes to industry advancement through his involvement in various industry boards and committees, including the Canadian Produce Marketing Association and the Produce Marketing Association Retail Council.