Jennie Coleman has been owner / president of Equifruit since 2013. She combines a lengthy career in business with longstanding social justice roots, set during two years’ volunteer work in Namibia in the mid-90s. She loves fair trade for its pragmatic approach to sustainable business. She loves Equifruit for… the fruit (YUM!), the farmers and the fact that something as simple as eating a fair trade banana can have such a positive impact on someone’s life and community. Jennie was a 2023 E&Y Entrepreneur of the Year Finalist and winner of the RBC Women Entrepreneur Momentum Award.