The role of GIS in almost all organizations is evolving from a technical system to an integrative, enterprise-wide capability that provides a unique perspective to solve many business challenges. This half-day workshop is intended to help existing GIS professionals, and those new to GIS in a management position, transition from a technical "What and How" focus on GIS technology to a strategic, value-oriented "Who and Why" mindset around what a GIS can contribute to the organization. The workshop will explore the role of GIS in addressing organizational business needs outside of the traditional "Mapping" view and will provide participants tools and strategies for effectively communicating GIS value to stakeholders. Key takeaways covered will include:

• Understanding the strategic role of GIS within organizations.
• Developing Strategic GIS-based thinking skills and aligning GIS initiatives with business objectives.
• Effective communication and stakeholder engagement strategies.
• Leadership and change management techniques for driving GIS adoption and innovation.
• Action Planning and Future-proofing GIS.

This workshop is ideal for GIS Analysts and professionals who have recently become GIS Managers, or who's career aspirations are in that direction.  In addition, existing managers and executives who are now responsible for overseeing and managing a GIS will also find the content valuable. Everyone will glean many useful insights into how they can maximize the organizational impact of their GIS.