Abstract: Organizations are increasingly relying on geospatial analysis to power their decision making and business processes. But in such a dynamically changing world, maintaining an accurate database of critical locations is no small task. Everyday worldwide, businesses open and close, change names, or update their operating hours. When these changes happen, any map, application, or model immediately becomes stale. How can organizations strategize if they are not confident in their data? 

Join SafeGraph geographer Briana Brown to learn about curating a global points of interest database to serve as a source of truth for location intelligence and analytics. Briana will cover the main criteria to consider when sourcing POI data, the challenges of dealing with stale data, and best practices for applying up-to-date geospatial data to business strategies.