Morten is CEO within the Danish company HOUNÖ A/S. The company which is more than 40 years old, produce and market combi ovens for professional use. HOUNÖ is a subsidiary within the American Middleby Corporation (Nasdaq: midd). In 2016 HOUNÖ launched its first IoT solution ‘Let’s Cook’, which set new standards for what is possible with the foodservice industry. ‘Let’s Cook’ has been recognized by multiple awards, latest German Design award (special mention) in 2019. The ‘Let’s Cook’ solution is now being deployed across Middleby brands as ‘Middleby Connect’.
Morten holds a technical background of Technology Management and Marine Engineering, and business degrees from Henley UK - MBA, and HEC Paris - Master in Consulting and coaching for change. Further he is Stanford alumni in Design Thinking and IMD alumni in digital business transformation.
Sessions in which Morten Nielsen participates
Wednesday 19 June, 2019
You have probably heard about Product-as-a-Service (PaaS) – and if not, you need to get familiar with the term as soon as possible. Why? Because this transaction and “new” business model changes and challenges some of the traditional business models that we have been using for decades. Why pay for a product when you can just pay for the desired result instead?PaaS allows customers to purchase a desired result rather than the equipment that delivers that result. This model offers ben...