According to Kevin Ashton, the Internet of Things turns the world into data. But what does that mean? The key enabler for unlocking the business value of the IoT is using a technique called business model innovation. In contrast to technology, product or market innovation, business model innovation is a higher level innovation method to find entirely new business models. IoT in this sense helps companies perform a digital transformation to achieve for example n...

Peter Loell, Director, Hearts & Science: “MarkIOTing: How does marketing look in a world of connected devices? Which brands will be winners and what are the key elements to succeed?”Michael K Rasmussen, Founder of purpose@heart ApS, Independent Brand Strategist & Former SVP Brand at VELUX Group: “Get more out of your brand in a digital world - the VELUX jou...

Marcus Nyman, Sales Director Nordics & Israel, Oracle Marketing Cloud: “Let’s Get Loud! Motorcycles, Speakers & More. IoT case stories from Yamaha and Denon”Alex Whittaker,Associate Partner, Prophet:IoT in Marketing – the digital transformation of place”