You have probably heard about Product-as-a-Service (PaaS) – and if not, you need to get familiar with the term as soon as possible. Why? Because this transaction and “new” business model changes and challenges some of the traditional business models that we have been using for decades. Why pay for a product when you can just pay for the desired result instead?PaaS allows customers to purchase a desired result rather than the equipment that delivers that result. This model offers ben...

According to the Global research Institute IDC, the Brazilian IoT market will be worth $9bn this year, corresponding to 20% of the overall IT market in Brazil estimated $52bn. The Danish Innovation Center in Sao Paulo, Brazil, is launching initiatives to support the expansion of IoT startups and R&D environments into this promising market. In this first activity, we f...