Dr. Alena Siarheyeva has been a Researcher in Economics and Business Administration at Yncréa - Méditerranée and an Associate Researcher at the LEST – CNRS Aix-Marseille University since 2012. Her research focusses on creativity, innovation clusters & networks and business model innovation. She is directing the Masters’ program “Business Engineering” at Yncréa– Méditerranée. Dr Alena Siarheyeva is the founder and CEO of NuMint. With research background in creativity, innovation and digital, she has been designing solutions improving women’s pelvic floor condition.