Digital Native Noel Davison claims to have the best job on the planet. The job? Sharing Fairtrade certified company, Tony's Chocolonely's, mission to end exploitation in cocoa (and their delicious chocolate) with fans in digital spaces as Tony's US Digital Communication Manager. In her role, she looks after Tony's social media, website, newsletter, copywriting, and more. With Noel on board, Tony's has organically amassed a social following of over 80,000, sparked viral trends, launched into new social spaces, and created memorable online partnerships with notable online personalities.