Applying SafeGraph’s Canadian POI data for community-level analysis in ArcGIS and Tableau

Geospatial data empowers research bodies, government agencies, and the private sector to visualize and analyze complex problems in new and innovative ways. But location data is only valuable if it is accurate - something many GIS and data analysts know all too well. Armed with accurate, precisely geocoded POI data that includes key attribution related to brands and business types, analysts can gain a deeper understanding of a community’s commercial landscape for a variety of geospatial use cases. Corresponding building footprints and aggregated foot traffic to those POIs help provide even more context for determining where to allocate resources, open a new location, or identify under-served populations. Join GIS and POI data experts Juliana McMillan-Wilhoit and Briana Brown as they walk through examples of applying SafeGraph’s Canadian POI data for community-level analysis in ArcGIS and Tableau.