We explore the motivations behind the implementation of openBIM and its integral role in advancing the built asset industry. The built environment is immense and complex, it is also a huge responsibility. Our industry directly impacts it, designing, creating and maintaining it.   In an era where what we all need is a better built environment, openBIM stands out as a key enabler.  Together we will imagine a future where our industry works more effectively, efficiently and with more certainty.  We will unpack how digital transformation and standardization can provide the stability to elevate our practices and what is motivating us to advance.  As advocates of this change, we must articulate the strategic importance of integrating openBIM standards within the Canadian context and how it can foster innovation, streamline project delivery, meet evolving industry demands, and move towards a more connected and efficient future.  Integrating GIS and openBIM data, we can significantly enhance the longevity of asset data.