Do you know what the geospatial product trap is?

We fall in love with the technology, not the problem.

I am a lucky person. My job has evolved to one where I primarily get to talk about geospatial technology all day. I could be scoping out internal or external projects or evaluating technologies. Increasingly, I provide advice on product ideas. This final situation has forced me to consider the nature of our community-of-practice. The common assumption that geospatial is somehow an independent industry is bait for the geospatial trap.

This talk will be about the geospatial trap, how easy it is to fall in, and outline some pathways to escape.